stainable business in the face of not just competing pay TV platforms but also hugely popular web 2.0 and P2P content?
拥有着世界上最庞大宽带基础设施的中国迎来了一个展示IPTV和现代交互数字内容的巨大机会。这个专题研讨小组将会仔细观察各种类型的IPTV全球部署，并且探寻中国刚刚起步的付费电视市场成功的关键因素。面对竞争激烈的付费电视平台和极受欢迎的 Web 2.0以及P2P 内容，IPTV运营商需要怎样做，才能建立起可持续发展的公司业务呢？
12:00-1:00 交流和参观BIRTV展览Networking and Exhibition Visit
1:10-2:00中国与奥运China and the Olympics
主讲人：
Dr. Spincer Koh, Co-founder & CEO, Gorilla Science & Technology Group, Gorilla
Jason Yin, Managing Director, In-Stat China
Mickey Charles, President & CEO, The Sports Network
Next year''s Olympics in Beijing have already proved a powerful catalyst for innovation as China''s broadcast industry prepares to deliver pictures for high definition, mobile and web-based platforms. Exposing Chinese media to modern business practices like commercial tendering for sports rights and professionally managed, integrated sports sponsorship is a powerful force for change. China''s embrace of new media also provides a unique opportunity to modernize the industry.时值中国广播业正准备传送高清图像以及移动和网上平台，将于明年举办的北京奥运会无疑已成为一剂强有力的中国技术革新的催化剂，。中国的媒体将接触到体育权利的商业投标、专业化管理以及综合体育赞助等现代商业模式，这也是一个巨大的改变力量。同时，中国与新媒体的亲密接触也为其工业现代化提供了一个难得的契机。
2:10-3:00 面向未来的多渠道竞争The Future Face of MultichannelCompetition
主讲人：
Ben Reneker, Senior Analyst, SNL Kagan
John Tull, Chief Marketing Officer, Alcatel-Lucent
Digitization and triple-play bundling have forever changed the nature of multi-channel service competition. What was once a straightforward battle of basic tier pricing has become a game of 3D chess as voice, data, VOD, HDTV and mobile services come into play. This panel investigates how the foreign Pay-TV market dynamics can help foretell the shape of China’s developing Pay-TV landscape. We will also explore the relationship between bundles, advanced services, churn and ARPU to reveal both global best practices and strategies specific to the Chinese Pay-TV market.
信息数字化和三网融合已经永久性的改变了多渠道服务竞争的特性。随着声音、数据、VOD、HDTV以及移动服务的介入，过去一度直接的低层次的价格战已经转变成了的一个3D象棋游戏。这个专题研讨小组调研如何利用国外付费电视的市场源泉，来协助预测出中国正在发展的收费电视概貌的形势。同时，也将对捆绑、先进服务、混合服务和ARPU之间的关系进行研究来揭示最适合中国付费电视市场的全球最好技术和策略。
3:10-4:00数字媒体集中展示Digital media and convergence defined
主讲人：
Alex Kanakaris, Founder and Chairman, Wi-Fi TV Inc.
Henry E. Juszkiewicz, CEO, Gibson Guitar Corp.
Daniel Brongiel Managing Director, APAC, Mobile and Devices, Adobe Systems
David Jones, VP of Marketing, Friendster
4:10-5:00 中国移动电视概况China''s Mobile Television Outlook
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