AGENDA 会议日程WorldDAB Annual Conference 高峰论坛会年会Beijing, 20-21 April 2006 北京, 2006 年四月20-21 日 09:20- 09:45 Keynote Address 主要发言 Professor Zhijian Zhang 章之俭教授 Senior Consultant, SARFT / President Technical Research Committee of China Radio & TV Association 国家广播电影电视总局科技委员会高级顾问, 中国广播电视协会技术研究委员会主任 Professor Feng Zou 邹峰教授 Vice President 副院长 Academy of Broadcasting Science, SARFT 国家广播电影电视总局广播科学研究院, SESSION 1 – DAB IN GREATER CHINA 第一部分 – 中国DAB 的发展 09:45 – 10.00 Host Session – DAB in China – Comments and Experiences/ DAB 在中国, 一些经验和一些想法This session will provide an overview to DAB/DMB potential in China to introduce the session and the many trials and market launches throughout the country. Xizeng Feng 冯锡增 10.00.10.20 Jolon Digital Media Broadcasting launching DAB in Beijing 北京悦龙数字广播将在北京推出DAB 和DMB Beijing launched a DAB trial in 2005 and hope to test DMB services in 2006. Beijing Radio/Beijing Jolon Multimedia intend to launch commercial DAB services in April 2006. Xuegang Qin, CEO of Beijing Jolon Multimedia 秦学刚, 北京悦龙总经理 10.20-10.40 Mobile Television in Guangdong 广东的移动电视 Guangdong Mobile Television Media Co. LTD is responsible for the latest DMB project in Guangdong. The first phase of the project will include 8 transmitting stations, covering the Pearl River Delta Area. It is anticipated to officially start commercial broadcast end May 2006. Jimmy He, General Manager of Guangdong Mobile Television 何竟鸣, 广东电视移动传播有限公司总经理 10.40-11.00 DAB plans in Shanghai 上海的计划 OPG launched the first phase of their radio and tv service in 2006. This session will provide an insight into the roll out plans in Shanghai. Dingxiang Lin, VP of Shanghai Oriental Pearl Group 林定祥,东方明珠集团副总裁 11.00-11.30 茶歇由英国电讯MOVIO 赞助 11.30 – 11.50 DAB in Hong Kong 香港的发展 DAB has been on air in Hong Kong as a trial service since 2005. This session will provide an evaluation of the trial DAB service in Hong Kog.. Keen-man Tai, RTHK 香港商业电台 11.50 – 12.10 DAB in Taiwan 台湾 Taiwan hosted WorldDAB’s conference in 2005. This session will update on the progress of DAB since six DAB licences were awarded at end 2005. Jack Chang, PC Radio 台湾优越传讯 12.10-12.45 Panel Session 讨论部分 Opportunity to pose questions to key note speakers and key industry in Greater China implementing DAB and DMB services Panel Chair: Xizeng Feng 主持人: 冯锡增 12.45-14.00午餐由韩国TELECHIPS 赞助 SESSION 2 – COMMERCIALLY IMPLEMENTING DAB 第二部分 – DAB(DMB) 的商业操作 14.00-14.15 Potential Business Models 潜在的商业模式 The very initial concept to agree is the business model itself. How will the multiplex be run? How will the networks be operated? What should be service proposition be? How important are new service? Jeff Astle, Digital One 英国 Digital One, 业务拓展总监 14.15 – 14.35 Research and Marketing Campaigns 调研和市场推广战役 Once new and existing services in place, research and marketing is extremely important for the success of the new medium. How to use the research effectively? How to build a credible marketing campaign to begin the launch? Christian Kjelsden, DAB Danmark 丹麦 DAB 14.35-14.55 Reaching out to the listener in new ways 以新的方式去征服听众What facilities and functionalities does DAB provide the broadcaster to reach listener? Why is EPG an advantage to the broadcaster and consumer? What about on-demand listening? How to get the most out of DLS? What about secondary services? Nick Piggot - GcapMedia 英国 Gcap 媒体集团, 数字广播内容经理 14.55-15.15 Commercial Implementation in Singapore 新加坡的商业运行DAB has been commercially available in Singapore for some years. This session will look at progress and market experiences in Singapore and how Singapore could become the showcase for DAB success in 2006. James Yip -CEO, 新加坡新传媒电台首席执行官MediaCorp Radio & Chairman, WorldDAB Asia Committee 亚洲委员会主席Roland Tan -Associate Director (Technology Services), MediaCorp Radio Singapore 陈金财, 新加坡新传媒电台技术部副总监 15.15-15.30 Bringing products into market 如何把产品带入市场This session will cover products, lessons learnt on how to enter the market with products? How to educate the retailer? Which products in which order and where? How to tackle the in car market?? -英国 PURE Digital/Imagination Technologies- Martin Tosh 中国区经理 -台湾MTECH – Jacky Wang 台湾首席执行官
15.30-15.50 Mobility In-Car Services via DAB 适用汽车环境下数据服务的DAB This session will provide an update on in-car devices by Blapunkt as well as an overview of data services capable in an in-car mobile environment. DAB allows broadcasters to transmit a large amount of data at high data rates parallel to the radio programme and offer the end consumer a broad range of exciting added benefits. This paper will gives an overview of the service demands, the existing platforms/portals and the resulting level of satisfaction. Also highlighted are the prerequisites for a service with the resulting costs and the terminal devices required. Volker Lauke, Blaupunkt 德国蓝宝Blaupunkt( 博世子公司), 市场高级经理 15.50-16.15 茶歇由德国蓝宝赞助 SESSION 3 – MOBILE TV NOW! 第三部分 – 移动(手机)电视 NOW 16.15-16.50 Mobile TV in Korea – Current status and future plans 韩国的移动电视最新状况报道和将来计划 Seoul launched DMB services in December 2006. This session will provide an update on the DMB market in Korea, the prospects for broadcasters and for manufacturers? What are future plans for expansion?~ Peobmin Ryu, MIC 韩国信息产业部 16.50-17.10 Mobile TV makes progress in Germany and Mobile TV Devices 移动(手机)电视的终端设备The media authorities announced on 20th of February, to make a recommendation in favour of "Mobiles Fernsehen Deutschland (MFD)" as a "platform operator" for a nationwide DMB/DAB-multiplex transmitted in L-Band in time for the World Cup Hyeon Woo Lee, Samsung – TBC 韩国三星 1. 17.10-17.20 Mobile TV Devices 移动(手机)电视的终端设备Martin Orrell, 英国TTP 2. 17.20-17.40 Mobile TV in the UK - BT Movio’s Imminent Market Launch 英国的移动电视 - BT Movio 即将推出的移动服务BT Movio intends to be the first wholesale mobile broadcast entertainment service to launch in the UK and will enable operators to offer consumers a simple to use and reliable digital TV and radio service, navigated through the world’s first implementation of DAB delivered electronic programme guide (EPG) on a mobile TV phone. Emma Lloyd, BT Movio 英国电讯Movio 管理总监 1. 17.40-17.50 Mobile TV Devices 移动电视的终端设备Yeub-Yeun Chan, 韩国LG Electronics 2. 17.50-18.00 T-DMB Receiver Trend/ T- DMB 终端接受器上的最新技术及产品潮流分析On Dec. 1st in 2005, the first commercial T-DMB service is started in Korea. This presentation will discuss recent innovative technologies and chips for T-DMB receivers, receiver trends, how products can drive consumer interest, and what kind of technologies and services can enlarge digital radio market in future. Il-Keun Park,韩国Perstel 首席执行官 DAY 2 – 21st April 2006 09.00-10.00 Press Conference 记者招待会09.30-10.00 Demonstration & network - Welcome Coffee SESSION 4 – TECHNICAL ADVANCES & TRANSMISSION/MANUFACTURING SOLUTIONS 第四部分 – 技术上的最新发展& 制造商/无线电传播商的解决法案 10.00-10.15 WorldDAB Technical Committee WorldDAB 技术委员会This session will provide members with an insight into the work of the Technical Committee and how members can get involved in its work. Participatns will be given an opportunity to ask the Chairman of the Technical Committee any questions or requests. Frank Herrmann – Chair of the Technical Committee 技术委员会首席, 松下欧洲研发中心DAB/DMB 项目首席 10.15-10.35 DAB/DMB Data Services - multimedia to mobile devices 的数据服务 – 从多媒体到手机服务The DMB application can – besides audio services - be used for data services like broadcasting of web pages, IP, text data, TPEG, EPG, etc. This presentation explores worldwide trends, lines up and explains the data applications presently available DAB and DMB. It gives examples of DAB/DMB head-end infrastructures, and explains how various data applications can be implemented Roger Johansson – Factum Electronics 瑞典 Factum 电子, 区域销售经理 10.35-10.55 Interactive Convergence Solution : T-DMB and Mobile Phone Service 互动集合的解决方案: T-DMB和手机服务DMB operators can provide data service (BIFS, Emergency Text Data Service) through real time video broadcasting services. But how can revenue be increased with wireless operator data download/streaming service with T-DMB on mobile portals. The demonstration of "interactive service” will be presented during the speech CK Chang – VP, Chief of DMB Business and Marketing - OnTimeTek Inc. 张庆国 - DMB 业务和市场部副总裁 – 韩国OnTimeTek. 10.55-11.30 Coffee Break sponsored by BT MOVIO 茶歇由英国英国电讯MOVIO 赞助 11.30-11.50 Picture Radio and Enhanced Functionality 图片电台和增强性功能Positioning radio to compete in an increasingly untethered, participatory and hyperlinked world. Kath Brown, Commercial Radios Australia 澳大利亚商业电台 11.50-12.10 Mobile Content Protection Solution - Conditional Access Solution 移动内容保护解决方案 Security solutions are an important element to viable mobile TV services. This session will look at DRM solutions for DMB devices and how subscription information can be managed. Benjamin Lian, IRDETO 荷兰爱迪德, 技术部亚太地区总监 DAB and DMB Stream Capture, Generation and Monitoring Tools 12.10-12.30 This presentation introduces a range of versatile tools that will be of interest to Broadcasters and developers of DAB & DMB products Edwin Kayes – 英国 Somerdata, Sales & Marketing Director 市场销售总监 12.30-12.50 Connectivity on Multimedia Broadcasting 多媒体广播的联结性In the handheld, portable, mobile TV, and home/car applications, the power consumption, convergence, and connectivity are main critical issues. At this presentation, you can find the solution. This presentation will cover : Full featured practical MP3 player with DAB ; Converged DAB & MP3/USB Host/CD solution ; Mobile TV and enhanced audio solution; Now and in near future. Minho Seo, 韩国 Telechips, CEO 首席执行官 12.50-14.00 Lunch sponsored by FRONTIER SILICON 午餐由英国Frontier Silicon 赞助 14.00-14.20 DAB – the fastest route to broadcast mobile multimedia/ DAB 是针对移动电视的最快途经With planned launches in China, Germany and other European countries in 2006, T-DMB rollout continues to gather momentum with cellular handsets appearing for CDMA and GSM in various frequency bands. Non-connected devices such as Personal Media Players are also becoming significant. The presentation will cover: Comparison with other multimedia delivery technologies; the challenges facing mobile manufacturers to integrate all technologies into a small mobile device; Frontier Silicon roadmap for TDMB receivers; and the future of broadcast mobile multimedia Alex Sin, Frontier Silicon 英果尖峰锌片远东地区业务拓展总监 14.20-14.40 Practical considerations for DAB receivers 数字广播接受器的实际运用考量 This session discusses some of the pertinent issues encountered when implementing practical DAB receivers, particularly in the tuner design. Calvin Sim, – VP Product development – Futurewaves 沈德勇博士, 新加坡福威科技Futurewaves, 产品开发部副总裁 14.40-15.00 Breakthrough in Chinese Character Display 收音机上的中文显示Decoding Chinese character sets on devices is a must for the growing Asian market. The specification has been standardised by WorldDAB but are there market ready products for introduction? Allen Tseng, Gyrosignal 台湾捷安讯科技, 总裁 15.00-15.20 Multistandard products and end to end digital solutions 多标准的产品和数字解决方案The world is increasingly covered with different broadcast standards. This presentation will explore the challenges and choices receiver manufacturers and broadcasters must now make in deciding what to support in their designs, when and how, and will offer a vision for the multi-standard radio of the future and multi service options for broadcasters. Simon Chan, 英国Radioscape 15.20-15.45 Coffee Break sponsored by RADIOSCAPE 茶歇由英国Radioscape 赞助 SESSION 5 – DAB and other Technologies 第五部分 – DAB 与其它技术的探讨 15.45-16.05 DRM – A complimentary system to DAB DRM-与DAB 互补的数字系统This presentation presents the DRM system and the complimentary nature with DAB Lindsay Cornell – BBC 英国国家广播电台,技术研发部首席 16.05-17.00 DAB Versus other Mobile TV Technologies DAB 与其他应用在移动电视上的技术比较 Comparisons between Mobile TV Technologies have sometimes been inconsistent and unbalanced. This session tries to provide consistent, like-for-like, evaluation of DAB versus other mobile television technologies. Daniel Ski?ld, Swedish Radio 瑞典电台 7.00 Closing Remarks from WorldDAB Vice President / WorldDAB 主席结束语 End of conference 会议结束 |